How to Make Money on Pinterest in 2025 (Beginner’s Guide)
| Written by Nick
So, you’re curious: Is it truly possible to earn money on Pinterest?
Spoiler: You absolutely can.
Pinterest isn’t just a visual search engine for recipes, home decor, and DIY projects—it’s also a powerful monetization platform with a built-in, high-intent audience of over 550+ million monthly active users. And here’s something to note: 55% of Pinterest’s audience is women, many of whom are decision-makers and buyers.
With the right strategy, Pinterest can become your traffic engine, lead magnet, and even a sales machine—especially if you’re a blogger, content creator, or digital entrepreneur.
Let me walk you through how I make money using Pinterest, and how you can build a monetization system that runs on evergreen content and visual storytelling.

How I can Make Money on Pinterest with a Blog
You’ll come across numerous Pinterest monetization strategies on the internet—some genuine, others questionable. However, here’s what I’ve learned through experience:
You don’t need to go viral. You need to be consistent.
And while you can make money without a blog, having your own website gives you control, builds trust, and allows you to monetize in multiple ways—from affiliate links to email funnels to digital products.
With that in mind, here are five proven methods to earn money on Pinterest in 2025:
1. Start a Blog Around What You Love
Consider this: On what topics do people consistently seek my advice?
That’s often your sweet spot.
Whether it’s baking, interior styling, mental wellness, or side hustles—you can build a blog that helps others and earns you income. Pinterest becomes your main traffic channel, sending readers to your site every day.
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2. Grow an Audience and Start Selling
Now that your blog content is published, you need to get the right audience on Pinterest.
Let’s say you love making DIY candles. You write a blog post:
“How to Make Soy Candles at Home (Beginner’s Guide)”
Then, you create a beautiful vertical pin with a title that grabs attention. You upload it to Pinterest, link it to your blog post, and boom—people start clicking.
From there, you can:
- Sell handmade candles via Etsy
- Create an eBook on candle-making
- Offer candle kits on your blog store
Pinterest isn’t just about pins—it’s about storytelling. Show up consistently with value-driven content, and people will come back for more (and buy from you!).
3. Promote Affiliate Products
Affiliate marketing is one of the easiest ways to earn money passively. You promote someone else’s product or service, and if someone buys through your link, you earn a commission.
Here’s how it works on Pinterest:
- Find affiliate programs through platforms like ShareASale, Impact, or Amazon Associates
- Write a blog post reviewing or comparing products
- Create pins for that blog post with engaging titles (e.g., “Top 5 Budget Laptops for Students”)
- Link those pins back to your post
Pro Tip: Don’t just drop affiliate links directly on Pinterest. Instead, use your blog as the content hub—Pinterest drives traffic to it, and your blog nurtures the conversion.
This keeps you compliant and builds long-term trust with your audience.
4. Monetize with Ads on Your Blog
Once you start pulling in decent traffic from Pinterest (let’s say 10K+ monthly visitors), you can apply to ad networks like:
- Google AdSense (beginner-friendly)
- Media.net
- Ezoic or Mediavine (advanced, higher payouts)
The more eyes on your blog, the more ad impressions—and revenue—you generate. Pinterest becomes your secret traffic sauce.
Remember:
You don’t need a lot of visitors every day to begin earning. What you really need is targeted traffic related to your blog’s subject.
And Pinterest is great at that—because users are already searching for solutions.
5. Create and Sell Your Own Digital Products or Courses
Got a skill you can teach? Package it.
- Turn a checklist into a digital download
- Turn a tutorial into a course on Teachable, Podia, or Gumroad
- Turn your Pinterest knowledge into a coaching offer
Let’s say you’re great at baking and create a course:
“Mastering Buttercream: From Basics to Business”
Now, make pins like:
“5 Secrets to Making Bakery-Style Buttercream at Home”
“How I Turned My Baking Hobby into a Side Income”
Each pin leads to your course landing page. Pinterest becomes your top-of-funnel channel—bringing you warm leads without ad spend.
You can use free tools like Canva and Veed.io to design assets and edit videos professionally.
Final Thoughts: Pinterest Is More Than Pretty Pictures
It’s a platform full of buyers, dreamers, and DIYers—which makes it the perfect place to launch your online income journey.
And while making money on Pinterest isn’t an overnight win, it is possible with the right mix of content, consistency, and strategy.
So here’s your action plan:
- Start a blog with content that solves real problems
- Create Pinterest pins that lead users to your blog posts
- Use affiliate links, digital products, or ads to make money
- Track your traffic and optimize what works
- Stay consistent and curious

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