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Introduction

In Amp It Up, renowned Silicon Valley CEO Frank Slootman delivers a candid, no-nonsense blueprint for leaders who want to accelerate growth and elevate performance in their organizations. Drawing from his experience scaling companies like Data Domain, ServiceNow, and Snowflake, Slootman challenges leaders to raise their expectations, increase urgency, and amplify intensity across every level of their business.

This isn’t a book about incremental improvements or comfort zones. Instead, it demands boldness—a relentless pursuit of excellence where complacency is the enemy. Slootman’s leadership philosophy centers on clear priorities, decisive action, and fostering a culture that thrives under pressure and constant evolution.

For CEOs, founders, and executives aiming to ignite hypergrowth, Amp It Up offers a practical roadmap for transforming strategy into results—and doing so at speed.

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Top 10 Lessons from Amp It Up by Frank Slootman

1. Raise Expectations Relentlessly

Leadership starts by setting the bar higher than anyone expects. When standards rise, teams stretch beyond perceived limits and deliver breakthrough results.

2. Increase Urgency Across the Organization

Treat every day as a chance to move faster. Instilling urgency drives momentum, reduces bureaucracy, and helps avoid the paralysis of overplanning.

3. Elevate Intensity Without Burning Out

Slootman stresses balance—pushing hard while maintaining focus and energy. Intensity fuels discipline and resilience but requires careful management to sustain.

4. Simplify Priorities to Amplify Impact

Clear, focused goals eliminate distraction. Leaders must ruthlessly prune initiatives and align teams on what truly moves the needle.

5. Lead by Example with Relentless Discipline

Leaders set the tone. Showing up early, making fast decisions, and demanding accountability from yourself encourages the same from others.

6. Make Speed a Competitive Advantage

Fast execution beats perfect planning. Iteration and rapid learning help organizations adapt and capitalize on market opportunities before competitors.

7. Hire for Grit and Growth Mindset

Talent alone isn’t enough. Slootman emphasizes resilience, adaptability, and a hunger to learn as critical traits for hypergrowth teams.

8. Focus on Operational Excellence

Scaling demands flawless execution at every stage. Operational rigor—from sales processes to product delivery—is what sustains growth.

9. Own the Culture, Don’t Let It Own You

Culture isn’t a buzzword—it’s an active, managed force. Leaders must continuously reinforce values and behaviors that support high performance.

10. Embrace Tough Conversations and Decisions

Avoiding conflict stalls progress. Leaders must confront uncomfortable truths, cut underperformance, and foster transparency to maintain speed and quality.

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Final Thoughts

Amp It Up is a masterclass in leadership designed for today’s hypercompetitive, fast-moving business landscape. Frank Slootman doesn’t sugarcoat the challenges of scaling companies but offers a practical, actionable framework for leaders determined to win big. For anyone ready to raise the bar, accelerate growth, and build teams that thrive under pressure, this book is an essential guide.