Alliedify

1. Planning Is Guessing
Long-term plans are just educated guesses. The further out you try to predict, the fuzzier it gets. Focus on what you can do now not hypothetical futures.

2. Start Before You’re Ready
Perfection is a trap. You don’t need more time, funding, or resources you need to begin. Launch fast, learn faster, and adapt in real time. Momentum beats delay.

3. Scratch Your Own Itch
The best businesses solve their founders’ problems first. If you build something you need, you’ll stay obsessed with quality and your audience will find you.

4. Meetings Are Toxic
Most meetings waste time and kill energy. Replace them with clear written updates, direct questions, or quick one-on-ones. Protect your team’s flow state at all costs.

5. Embrace Constraints
Limited resources spark creativity. Constraints force you to get scrappy, think sharper, and build lean. Don’t wait for abundance use what you’ve got.

6. Say No by Default
Every new feature, idea, or opportunity looks tempting. But growth comes from focus. Say “no” more than “yes,” so you can go deep, not wide.

7. Launch Now, Refine Later
Done is better than perfect. Put your product out before it’s flawless—real users will guide your next steps better than endless internal debates ever could.

8. Be a Starter, Not Just a Planner
Ideas are easy. Execution is rare. Be the person who builds, ships, and iterates not the one who’s “still working on something” years later.

9. You Don’t Need to Grow Big
Scale isn’t the only goal. Small, focused companies can be more profitable, sustainable, and joyful than bloated ones. Stay lean. Stay in control.

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Blinkist: Best Book Summaries & Audio Book Guides

10. Build an Audience, Not Just a Customer List
Teach, share, and show your work. When people trust your voice, they’ll buy what you make. Content is the new marketing give value first, sell second.

Nick’s Closing Thought:
Rework strips business down to the essentials: solve problems, stay small, ship fast, and speak human. Whether you’re launching a startup or reinventing your workflow this book is your blueprint for less BS, more results.