The Magic of Thinking Big

By David J. Schwartz

Introduction

The Magic of Thinking Big is a timeless classic that challenges you to upgrade the size of your thinking. David J. Schwartz makes one thing clear: success isn’t reserved for geniuses, the ultra-connected, or the lucky—it belongs to those who believe big, act with confidence, and develop the habits of high achievers. This book is about mindset, self-belief, and the mental discipline to aim higher.

Top 10 Key Lessons from The Magic of Thinking Big

1. Believe You Can Succeed—and You Will

Success begins in your mindset. Schwartz emphasizes that belief creates the capacity to act. When you truly believe something is possible, you unlock the motivation, energy, and creativity needed to make it happen. Doubt, on the other hand, shuts down opportunity before it begins.

2. Think Big to Live Big

Your income, impact, and influence are often limited not by resources but by your thinking. People who think small settle early, while those who think big stretch, grow, and pursue meaningful goals. Expanding your vision opens up space for greater achievement.

3. Excusitis is a Career Killer

“The disease of failure,” as Schwartz calls it, is excusitis—always blaming health, intelligence, age, or luck for why things don’t work out. The most successful people take full ownership of their results. They work with what they have, not around what they lack.

4. Action Cures Fear

Fear thrives in inaction. If you wait until you’re “ready,” you’ll rarely start. Schwartz teaches that the best antidote to fear is movement. Take the first step, however small. Each action builds confidence and reduces anxiety.

5. Think Like a Leader, Even Before You Are One

To rise, you must think like someone who already has. Successful leaders exude confidence, focus on solutions, and maintain a vision. Don’t wait to be promoted or noticed—lead by example in how you speak, plan, and execute.

6. Build Confidence Through Positive Self-Talk

Your internal dialogue shapes your external reality. Replace thoughts of failure with success-oriented affirmations. Speak to yourself the way a trusted coach would—motivating, encouraging, and focused on your strengths.

7. Set Clear Goals and Back Them With Daily Action

Big thinking only works when paired with focused effort. Schwartz advocates for goal setting with actionable steps. Turn visions into measurable targets, then move toward them every day with discipline and intention.

8. Surround Yourself With Success-Oriented People

Environment matters. The people you associate with influence your expectations, attitude, and ambition. Build your circle with those who challenge, uplift, and push you toward excellence—not those who stay stuck or make excuses.

9. Practice “Yes” Thinking

Optimism fuels innovation. Schwartz urges readers to become solution-seekers, not problem-spotters. Say “yes” to opportunities. Focus on how something can work instead of why it won’t. Positive thinkers are the ones who get results.

10. Always Give People More Than They Expect

Success isn’t just about doing your job—it’s about exceeding expectations. Whether in business, relationships, or personal goals, always aim to deliver value beyond what’s asked. This builds trust, loyalty, and long-term growth.

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