Alliedify

By Zeke Faux

The Fever, the Fortune, and the Fallout

In Number Go Up, investigative journalist Zeke Faux pulls back the curtain on the chaotic, intoxicating, and often absurd world of cryptocurrency. This is not another breathless tech-optimist manifesto it’s a front-row seat to a financial roller coaster where fortunes were made overnight, scams flourished in plain sight, and idealistic visions collided with human greed.

Through sharp storytelling and relentless on-the-ground reporting, Faux follows the meteoric rise of digital assets, from Bitcoin millionaires to meme-coin mania, and traces their staggering collapse as hype gave way to hard truths. Along the way, he profiles eccentric founders, reckless investors, and the opportunists who thrived in an unregulated Wild West.

Number Go Up is more than a chronicle of crypto’s boom and bust it’s a cautionary tale about speculative bubbles, the allure of easy money, and the eternal human tendency to believe that “this time is different.”

Top 10 Lessons from Number Go Up

1. Hype is a Powerful Currency

In speculative markets, excitement and belief can inflate prices faster than real-world utility ever could.

2. Greed Clouds Judgment

Even smart investors can overlook obvious red flags when lured by the promise of life-changing gains.

3. Scams Thrive in the Shadows of Innovation

New technology attracts genuine pioneers but also opportunists ready to exploit the hype.

4. Volatility is Not a Bug, It’s a Feature

The wild price swings that excite traders can also wipe out entire fortunes overnight.

5. Fear of Missing Out is Contagious

FOMO pushes people into risky bets they barely understand, often at the worst possible time.

6. Regulation Always Lags Behind Innovation

Without oversight, markets can spiral into chaos before lawmakers even grasp the basics.

7. Storytelling Sells Better Than White Papers

Narratives about changing the world often hook more investors than technical explanations.

8. Easy Money Erases Caution

During a boom, due diligence often takes a back seat to chasing the next big win.

9. Every Bubble Has Its Endgame

History shows that unsustainable growth no matter the asset eventually hits a breaking point.

10. Lessons Are Only Learned by a Few

Even after massive losses, many will jump into the next speculative wave, convinced they’ll time it better next time.

Why This Book Matters

Number Go Up captures the electric thrill and sobering aftermath of one of the most hyped financial phenomena of our time. It’s essential reading for investors, entrepreneurs, and anyone tempted by the glitter of the next “revolutionary” asset class. Zeke Faux delivers both entertainment and insight, reminding us that markets may evolve but human nature stays remarkably the same.

Final Take:
“In every gold rush, the real winners aren’t always the miners they’re often the ones selling the shovels.”