Alliedify

| Published: Aug 25, 2025

Starting an online business in 2025? Selling digital information products is still one of the simplest ways to break into entrepreneurship especially if you’re a beginner.

From eBooks to email courses, these products are low-cost, scalable, and capable of generating passive income long after you’ve created them. And no, this isn’t just hype you saw in a YouTube short. This model works when done right.

Let’s look at 7 beginner-friendly ideas that are easy to make and sell, even if you’ve never launched a product before.

Disclosure: This post includes affiliate links. We may earn a commission if you make a purchase.

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1. Toolkits

Think of a toolkit as a bundle of mini-resources that solve a very specific problem.

For example, a “Freelancer Starter Pack” could include invoice templates, a contract, onboarding emails, and a pricing calculator. You can sell parts individually or combine them into a higher-value bundle.

Start by identifying a niche with a real pain point, then break it down into tools your audience can immediately use. Price it from $15 to $50, depending on depth.

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2. Email Courses

Email courses are an underrated gem for beginners. They allow you to educate your audience while building a relationship and better yet, they’re completely automated once set up.

For example, a “7-Day Productivity Reset” can deliver short, actionable lessons over a week. Tools like Kit.com or ConvertKit can automate everything and even let you upsell a premium version or related product.

Add value first, build trust, then offer your paid solution. That’s the formula.

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3. Templates

If you’ve ever made a spreadsheet or Canva design to help yourself stay organized you’re halfway to having a sellable template.

Templates save people time. Think budget planners, social media calendars, business pitch decks, or client onboarding forms. These work great in Notion, Canva, Google Sheets, or Docs.

You can even sell Notion templates on their Marketplace, tapping into a built-in audience. Pricing ranges from $5 to $20 depending on the value offered.

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4. Quick Start Guides

Guides are perfect for breaking down big ideas into simple steps. If you’re skilled in something others find intimidating web design, podcasting, meal prepping create a short guide.

“Getting Started with WordPress” or “First-Time Investor’s Handbook” are great examples. Add screenshots, lists, and action steps. Design in Canva or Google Docs and sell as a PDF on Gumroad, Payhip, or Teachable.

These are easy to produce and ideal for building credibility.

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5. Webinar Recordings

Webinars don’t end when the live session does. If you host a valuable session and record it, that becomes a product.

For example, “Freelancer Pricing Strategies: Live Training” can become a replay bundle with slides, transcripts, and a Q&A recap. You can host the live session on Zoom or YouTube Live and sell the recording via Podia.

Even a small audience works if they’re engaged. Replays let you earn repeatedly with a one-time effort.

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6. Mini-Courses

Mini-courses are simplified versions of full courses. Instead of teaching everything about productivity, you focus on one skill like “How to Organize Your To-Do List with Trello.”

Keep it tight 3–5 short lessons via screen recordings or slides. Use tools like Teachable, Podia, or even VEED.IO to record and host.

Price them between $20 and $50, and consider offering early-bird pricing or bonus checklists to increase value.

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7. Cheat Sheets & Checklists

Everyone wants shortcuts, which is why checklists and cheat sheets sell well.

These can be as simple as a “Travel Packing List,” “Content Creation Workflow,” or “SEO Audit Checklist.”

Create a batch of them and sell individually or as bundles. Etsy is a goldmine for these types of products. Price low ($2–10 each), or bundle and increase perceived value ($10–25).

These are fast to make, visually simple, and endlessly useful.

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Choosing the Right Info Product for You

The best product for you isn’t the one trending on TikTok. It’s the one that overlaps your skills, your audience’s needs, and your ability to execute consistently.

Here’s how to get started:

• Choose a topic you know well or want to learn more about
• Validate demand with light research (try Etsy or Gumroad for ideas)
• Start small don’t build a mega-course on day one
• Use free tools like Canva, Notion, or Google Docs
• Share it with a few beta users before a public launch

The information product space is still growing rapidly. And while there’s competition, there’s also demand for helpful, no-fluff resources.

Pick one idea, keep it simple, and ship it. Done is better than perfect.